International Marketing Report New Norcia Town

Question: Discuss about theInternational Marketing Reportfor New Norcia Town. Answer: Threats of New Norcia Town New Norcia is a monastic town of Western Australia. The threats of New Norcia are formulated in the field of marketing of the town into Singapore. It is based on the elements of marketing mix. The threats are as follows: New Norcia has a cultural heritage that has architecture of Spanish style. While marketing to Singapore about the cultural heritage of New Norcia, it can be a problem because the marketing trends of Australia do not match with that of Singapore. There are many places besides Singapore. Tourists of Singapore may not accept the way of marketing conducted by the government. Singapore itself is a tourist place (Chaney et al. 2012). Hence, marketing of a place in a tourist place cannot be getting in a desired result. Market research is required to gain a proper understanding of the techniques of the marketing trends followed in Singapore. The education system of the town is also renowned. If New Norcia markets them in the perspective of education, it can be a threat. Singapore is a town where many modern amenities are available. It includes education also. Apart from that, there is a possibility that Students of Singapore may avail their education from Singapore and other Asian and European countries (Gibson 2016). It is a big threat to the town of New Norcia town in the process of marketing. The marketing of New Norcia will face external threats from the European and other Asian countries regarding educational facilities. Europe and Asia are the homeland of tourists places as well as educational centres. The consumer trends are different in Australia from Singapore. Since the cultural heritage of New Norcia is different from that of Singapore, hence there is a possibility that the people of Singapore may not visit New Norcia. It can be considered as an external threat to the town. Tourist attraction from the Asian country is a tough thing for New Norcia due to difference in consumer trends. Nature of the consumers includes the behavioural pattern of the people of Singapore (MacLeod et al. 2014). The behavioural attributes in this case is a threat of low visit of tourist in New Norcia. The varieties of various tourist spots of Singapore are more in Singapore than that of New Norcia. The tourist attractions of Singapore are Night Safari, River Safari Singapore, Universal Studios Singapore, Singapore Zoo, Jurong Bird Park, Resorts World Sentosa, etc (Purwomarwanto et al. 2015). New Norcia on the other hand is a monastic town and has not have variety of tourist attractions that can attract people of Singapore and other parts besides Singapore. Hence, it is a threat that is faced by New Norcia in its marketing activities. References Chaney, Stephen, and Chris Ryan. "Analyzing the evolution of Singapore's World Gourmet Summit: An example of gastronomic tourism."International Journal of Hospitality Management31, no. 2 (2012): 309-318. Accessed by: https://www.researchgate.net/profile/Chris_Ryan2/publication/251547744_Analyzing_the_evolution_of_Singapore's_World_Gourmet_Summit_An_example_of_gastronomic_tourism/links/55f32d2408ae7a10cf88b73f.pdf Gibson, Neil. "Western Australian plant taxa not collected for more than 50 years."Nuytsia27 (2016). Accessed by https://florabase.dpaw.wa.gov.au/science/nuytsia/787.pdf MacLeod, Ian Donald, and Rinske Jantina Car. "Determining treatment priorities for ecclesiastical textiles using significance and conservation assessments."Journal of Cultural Heritage15, no. 6 (2014): 628-636. Accessed by: https://www.researchgate.net/profile/Ian_Macleod3/publication/259995515_Determining_treatment_priorities_for_ecclesiastical_textiles_using_significance_and_conservation_assessments/links/547d1c630cf285ad5b088a78.pdf Purwomarwanto, Yunitazari Laksmi, and Jayalakshmy Ramachandran. "Performance of tourism sector with regard to the global crisis-a comparative study between Indonesia, Malaysia and Singapore."The Journal of Developing Areas49, no. 4 (2015): 325-339. Accessed by: https://www.aabss.org.au/system/files/published/AABSS2014_234.pdf