British American Tobacco Essay Example | Topics and Well Written Essays - 3500 words

English American Tobacco - Essay Example It is archived that the organization was shaped in 1902 by joining Imperial Tobacco Company of United Kingdom with American Tobacco Company of USA. The subsequent organization was then alluded to as the British-American Tobacco Company Ltd. The name later changed to British American Tobacco plc which quickly started sincere broadening in nations everywhere throughout the world with the exception of the United Kingdom and USA, the parent nations. This article endeavors to introduce a basic examination of the methodologies embraced by BAT since 2003, an investigation of its condition of activity just as an assessment of its capability to stay a significant player in the worldwide tobacco business. There is additionally a short end given toward the finish of the article. Since the year 2003, British American Tobacco Company set up critical vital activities which saw it develop from a provincial organization to a worldwide combination. To achieve its present status, BAT utilized a heap of systems. At the beginning, the tobacco organization chose to develop naturally by expanding its piece of the overall industry in existing markets and furthermore through entering new markets. This system expected BAT to expand its market infiltration in the tobacco business while simultaneously watching cost productivity. Curiously enough, natural development was allegedly exceptionally fruitful however with colossal cost suggestions. With this impact, BAT figured out how to build natural deals volumes of its four fundamental brands to be specific Dunhill, Kent, Pall Mall and Lucky Strike (as refered to in Lee and Collin, 2006). Furthermore, these top brands are accounted for to have seen an expansion of 8% in volumes in 2003 as showed in Lee and Collin (2006) with f urther desires for far and away superior execution in 2005. This projection in development by volume was characteristic of some natural development particularly even with troublesome circumstances in some key markets (Lee and Collin, 2006). Then again, to upgrade its broadening program, British American Tobacco went into association with R. J. Reynolds Tobacco Company on 11 June 2006 to make Camel brand of cigarettes in Sweden. This checked piece of the organization's system of development through cautious acquisitions just as some natural development and offer trades in the long haul to acknowledge high single figure profit (Glantz, 2000). Hence monetarily appealing mergers and acquisitions were finished up in close progression to give BAT development openings. A land mark obtaining came in 2003 when BAT procured Ente Tabacchi Italiani, Italy's state tobacco organization, in this way hoisting BAT to the number two opening in Italy. This procurement had gone ahead the impact points of a previous one of Rothmans International in 1999 which had some nearness in Burma (Glantz, 2000). At long last, in 2008 BAT gained Turkey's state-claimed cigarette producer Tekel (as refered to in Glantz, 2000). In my compliments about nat ural development for BAT, its veracious craving for showcase entrance raised a great deal of analysis from human rights bunches especially with the Rothmans International henceforth constraining BAT to sell a lot of the processing plant in 2003 purportedly after an outstanding solicitation from the British government (Mackey, Mackey and Barney, 2007). Publicizing and advancement additionally denoted another procedure utilized by BAT since 2003. This technique was

Transferring Essay Example | Topics and Well Written Essays - 250 words

Moving - Essay Example I should admit that upon dismissal, I remained amazingly upset for a significantly extensive timeframe; not on the grounds that I got myself unequipped for accomplishing my point, but since of being dismissed for an explanation that was outside my ability to control. My companions helped me during that stage by sending messages like â€Å"realize that there are things which arent heavily influenced by you, regardless of how hard you try.† But to me, this had all the earmarks of being a misrepresentation of the truth as I unequivocally accept that the individuals who take cover behind reasons like â€Å"things are not under control†, may always be unable to assume responsibility for their lives; not to mention get a positive change the world. Thus and furthermore because of the way that I like this private organization as a result of the restricted quality of classes that improves understudy staff association, I summoned up mental fortitude to give a subsequent attempt to satisfy my fantasy about learning at the Trinity College. I am sure that in the event that I am allowed to learn at the Trinity College, my stay won't just be gainful for myself, yet in addition for my kindred understudies as I love to impart information to other people and consistently take dynamic part in adventures that improve learning in a system

The raise of Taxes at the United States

Theoretical This exposition will take a gander at the impact of an adjustment in charge rate in an economy. In light of the ebb and flow monetary and money related emergency associations with be built up on tax collection with work motivations, work profitability, speculation choices, financial plan and the rich in order to make educated opinion.Advertising We will compose a custom research paper test on The raise of Taxes at the United States explicitly for you for just $16.05 $11/page Learn More When an economy is confronting an emergency, it modifies its assessment framework as arrangement to amend the deficiency in the economy. For example, United States has been not really hit by the monetary emergency and is mulling over on expanding charges for the rich. The adjustment in tax collection has both positive and negative impacts. Presentation The current monetary and money related emergency has antagonistically influenced all the nations on the planet. Those that have been hard hi t by the emergency incorporate the United States of America and European nations. Different nations, particularly creating nations are experiencing the overflow impacts. In United States, the impacts of this emergency have been apparent in different divisions of the economy. The nation has been hit by high paces of work with about ten million individuals enlisting for the joblessness benefits. The quantity of individuals enlisting in quest for new employment habitats has expanded, with new alumni taking the most noteworthy rate. The economy has neglected to make new openings, with employments lay off mounting constantly. Most ventures are spilling their workforce since they can't satisfactorily address their issues, for example, paying pay rates and different advantages. The circumstance has rendered a high percent of the people jobless, with the greater part of them experiencing issues in covering their tabs. The individuals who can't meet their bills have depended on pegging in av enues so in any event to get something to continue them. The enduring of most Americans has not gone unnoticed, with the President Barack Obama continually giving a record of government progress on how the emergency is being taken care of. The latest declaration by the President is an expansion in the pace of expense for the rich. The duty raise among the rich will prompt an expansion in national income that would then be able to be utilized to make occupations at national levels. This move has inspired discussion, with some supporting while others assault the move as unseemly. It resembles taking from the individuals who are rich and appropriating it to the individuals who are poor. Notwithstanding raising charges for the rich, charges for outside individuals ought to be brought down. Conversation Taxation is a financial strategy instrument that legislature can use so as to have a reasonable monetary spending plan. The administration to accomplish certain targets like full business , value security and monetary development regularly utilizes financial approach. Other approach apparatuses that can be utilized incorporate printing of cash, sell of fixed resources, interior or outer acquiring just as utilization of financial reserves.Advertising Looking for explore paper on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More When an administration is confronting colossal shortages, charge income can be raised by expanding the duty rates. Tax collection is a device that can be utilized to safeguard an economy confronting troublesome occasions. Legitimate plan of a duty strategy can be a panacea to the predominant financial tough situations, for example, joblessness. Joined State has looked to follow Germany’s approach to save its financial from antagonistic impacts of its present obligation position. Financial expert affirms that the main manner by which an economy can turn around an emerge ncy is utilizing an expansionary monetary approach. This will unravel the issue of monetary spending irregularity, joblessness and ‘crowding out’ impact. On the other hand, high duties will glance out privately owned businesses from putting resources into the nation as a result of the expense of creation which will means higher product costs. It will be difficult for organizations to do business in nations with high duty rates. This is on the grounds that it will render most foundations less serious in the worldwide market. To empower remote speculation charge rates ought to be diminished for them and some of the time combined with duty asylums, recompenses and appropriations, this will urge them to take up their new interest in the economy (Kivel, 2002). Tax assessment and work motivating forces When there is an expansion in the pace of personal expense, the impact will be that the post-charge pay of people will lessen. This is on the grounds that the net gain coming a bout because of every hour of work will be lower. The move may urge laborers to expand their number of working hours to meet their objective salary. Then again, an expansion in assessment may be utilized as a disincentive to advance less work. The legislature typically sets a lower annual expense rate for low-salary workers. This will go about as a motivation for laborers to carry out their responsibility for extended periods of time and win more cash. Low expenses on low-pay workers fill in as a device of lessening ‘poverty trap’ dangers where people will get high net money related advantages from their work. At the point when expense changes are great, it prompts an expansion in flexibly of work in this manner a decrease in joblessness harmony rate thus, the development rate will increment. Tax assessment and the example of interest Demand designs for products and enterprises fluctuate as aberrant expenses are changed. At the point when worth included duties (VAT) on items, for example, liquor and cigarettes increment, it is planned for causing a low utilization among shoppers or a replacement impact. The outcome will be a low interest for such wares. Roundabout tax assessment can be appropriate where there is an all out market disappointment, just as when the administration needs to guarantee fair circulation of assets, for example, wellbeing care.Advertising We will compose a custom research paper test on The raise of Taxes at the United States explicitly for you for just $16.05 $11/page Learn More Taxation and speculation choices When the paces of business charges and corporate duty are low, this can invigorate a business to build its spending in fixed capital venture. An expansion in speculation will imply that the capital supply of a country has expanded hence an increment in capital load of each laborer utilized (Mankiw, 2011). Government can utilize motivations, for example, charge recompenses to support innovative work and in empowering new business advancements. An assessment system that is positive will pull in expanded inflow of FDI (Foreign Direct Investment). This will be a boost that will profit an economy’s total gracefully and total interest. Low paces of partnership duty will draw in immense measures of private venture. Duty changes go about as an improvement of interest in capital resources, social framework, and work power aptitudes just as in innovation. A decent expense framework will guarantee an improvement in foundation, which is basic for financial development through expanded creation and seriousness. Government spending can be terms of advancement of training framework that is abilities arranged and innovation centered. This will guarantee a consistent long haul flexibly of HR (Dye, 2011). Company’s hazard demeanor and corporate annual assessment are the principle factors that are considered by an association before settling on a venture choices, this is on the grounds that this var iables can influence the pace of rate of return. Measure of corporate expense to be paid is a significant factor that is thought about before settling on a money related speculation choice. This is on the grounds that low assessments will mean lower costs for products and higher income created. The Rich Should Pay More For equivalent penance and reasonableness among residents, those people who profited by positive financial occasions, for example, blast, salvage bundles among others should think that its important to bear the costs that emerge from an emergency. There readiness will spare the economy from enduring the most exceedingly awful impacts of an emergency that a period may overflow to deplete assets of the rich. This contention takes a gander at expanding government income through an expansion in salary just as an increment in capital additions charge. This was delineated by Germany’s case after the World War II where enactment was passed which ordered money related pay to assemble for loses that emerges during the war. This lead to a making of duty on property and capital, this law was pertinent to people who despite everything have considerable resources after the war. The law expected them to pay half of their benefit worth to a remuneration finance over a time of thirty years. If there should be an occurrence of United States, an expansion in charge gets no opportunity at any point in the near future. The explanation being the necessary spending combination ought to happen on the consumption part. This will suggest a decrease in government use and this will effectsly affect the economy. Then again, an expansion in annual expense lopsidedly affects higher workers. The effect of high duty on the rich is negligible in light of the fact that huge extents of their pay go to reserve funds while insignificant sums are spent (Blinder Baumol, 2011).Advertising Searching for inquire about paper on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More US can't attempt spending cuts since it will antagonistically influence their development. This is on the grounds that the economy is spending less on foundation, training and social exchanges. For different nations that are confronting comparative emergency, an expansion in government income will serve the nation better. In this way, if Americans won't contribute more to their economy through assessment, they will experience the ill effects of an average economy. End Taxation as an expansionary monetary strategy is pertinent when an economy is confronting troublesome financial occasions, where the administration spending surpasses its income essentially. The current money related and monetary emergency has prompted increment of duty rates to create more income. Th

HS Seniors Seeking to Transfer Colleges

HS Seniors Seeking to Transfer Colleges May 19 If youre a high school senior who isnt happy with where youll be attending college next year, now is an excellent time to begin working on your transfer applications (photo credit: Andreas Praefcke). If you went through the admissions process this past year as a high school senior and arent satisfied with the school youll be attending next year, now is an excellent time to begin planning to transfer. Once you get busy with coursework at the university you will be attending, you may be overwhelmed. Not to mention, youll want to enjoy your college experience next yeareven if its not at the school of your dreams. And, by the way, how you spend your summer before college matters. If you hope to transfer to an elite university, spending it soaking in the sun on a beach is not the way to go. We at Ivy Coach would help you map out how you spend your upcoming summer months. We would help you create a compelling narrative to show rather than tell admissions officers what your passions are and what youre all about so you stand out from so many other applicants. Now the fact is that youre going to a college next year so you might as well make the most of this experience. Does that mean you shouldnt work on transferring to a highly selective university that you still dream of attending? No. But if you hope to transfer to an elite university, you might as well start now because if you begin working with us later in the year, we wont have an opportunity to help you shape your summer months into a productive and rewarding experience that will help sway admissions officers to want to fight for you in the admissions process. The transfer process is even tougher for students than the process you went through as a high schooler. So, if youre interested in our help as you hope to get into a highly selective college during the next transfer admissions cycle, fill out our consult form  today and well set up a time for a free 20-minute consultation to discuss our service offerings best for you.

Strategic Analysis Of Financial Statements A Case Study - Free Essay Example

Sample details Pages: 6 Words: 1846 Downloads: 1 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? In current society, fundamental and technical analysis is used in company to analyze financial statements. But there is no identical that which approach is more profitable. In this essay, the comprehension and comparison can be researched in order to identify the advantages and disadvantages of the two approaches and propose suggestions to the company. Introduction Fundamental analysis and technical analysis are two kinds of approaches to analyze company financial statements. Some traders use them alone and some others associate them together (Talati,2002).But no matter how do they use, the two approaches aim to optimize company profit and help managers conduct the operation. In the first and second part, fundamental analysis and technical analysis are invested and in the third part, the differences and connection are researched and get the conclusion which is profitable for company financial statements analyzing. Don’t waste time! Our writers will create an original "Strategic Analysis Of Financial Statements A Case Study" essay for you Create order 3. Critical discuss of fundamental analysis 3.1Definition of fundamental analysis Fundamental analysis involves analyzing financial statement, management and market and competitors. It focus on identify the fundamental value, production, interest rate and economy of the company. Fundamental analysis is the research of a company with the calculating the performance value and operation (Finweek,2006). In addition, it is a kind of investment which is the essential element of the asset managers (Moube A and Jannach M, 2003). As the historical mentioned, fundamental analysis start from a companys financial analysis, investors research the financial statement of the company and investigate its advantages and problem to forecast the future direction (Oglesby,2003). 3.2 Explain the procedure of fundamental analysis As above mentioned, fundamental analysis is a way to find the fundamental financial level of the company. The analysis aiming to investigate the financial health and estimate intrinsic value (Finweek,2006). There are three elements of fundamental analysis: economics analysis, industry analysis and company analysis. Each of the three analyses can express the intrinsic value of the company. If the intrinsic value is higher than market price, investor should take some measures to buy or share. In addition, companys fundamental or intrinsic value is decides by financial statement information. Firstly, share received from investor and supplier. Then amount of debt can examined the health of its operation by using debt to equity ratio and the current ratio. Thirdly, computing price/earnings ratio and PEG value to modify some measurement and ensure the growth of company (Elleuch and Trabelsi,2009). 3.3 Two approaches of fundamental analysis Fundamental analysis is one of professional analysis either in stock broking (sell side) or asset management (buy side) research forms (Finweek,2006). Moreover there are two approaches of fundamental analysis: top-down and bottom-up investing. 3.3.1 The top-down approach The top-up investing approach analyze with global economics, it comprised by international and national indictors such as GDP growth rates, exchange rates, interest rates, productivity and inflation (Wikipedia,2009). Generally speaking, top-down invests companys operation environment and examine the current strategy to predict future performance. Moreover, the approach includes macroeconomic, social and political activity which is useful for estimating the operation of the company. The main benefit of this approach is guarantee some relevant information keep in accordable which cannot cause conflict (Finweek,2006). 3.3.2 The bottom-up approach The bottom-up approach concentrates on specifically business and research different company of different invest ways. Bottom-up investing usually used in larger scale compared top-down used in local scale (Menge et al, 1997). To evaluate the influence of bottom-up factor in a global company, if the ecosystem is multiple and complicated, we should use different ways to match them. At first, the individual basic elements should be in great detail, and then this detail link together to develop a subsystem which can help company achieve global purpose (Pereira,1993). 4. Critical discuss of technical analysis 4.1Definition of technical analysis Technical analysis is a kind of security analysis which aim to describe the trend of company in future and the change of trend based on price and volume. Moreover, technical analysis does not attention for value, information and price can be predicted by historical data (Wikipedia,2009). Usually, technical analysis is named chartists because graphical presentations of their trading rules are used (Mizrach and Weerts,2009). Compared with fundamental analysis, technical analysis is more academic and practical, it usually discover the potential of previous price and then forecast the future equity value for managers (Battman et al,2009). 4.2 Characteristics of technical analysis Technical analysis is based on price and volume transformation to examine different capacity of trading rule. For example, technical analysis can help manager realize the earning profits by using relative strength index, moving average and inter-market correlations, etc (Battman et al,2009). Besides, technical analysis can illustrate the current and future share price and equity returns especially the random walk hypothesis which past price and predictable future return is identical agreement (Lo and MacKinlay, 1988, 1999). In addition, technical analysis studies the profitability of strategy which includes construction of portfolio at the foundation of historical measurement (Jegadeesh and Titman, 1993,2001). Because of that, technical analysis predict price movement based on historical performance make positive return in future by risk evaluation and capital management. 4.3 Principles 4.3.1 Prices move in trends When the market turn up or down, along with the price changed. Specifically, when the stock rose, sellers go into the market and sell the stock. There are various elements caused the changed such as perceived risk , market volume, analyst rating change and return (Mizrach and Weerts,2009). For example, a experiment conducted by Huddart et al(2007) which research of 52 weeks changed of price. The trading volume raises obviously when the variation of trading range, and the trend is abnormal at least 2 weeks. 4.3.2 History tends to repeat itself Investors believe that the trend can repeat several times because the behavior always repeats itself usually. Based on the price, technical indicators describe the state of market participant and operation but the behavior is not variable (Collins, 2001). 5. Compared two analysis used in analyzing company financial statements Financial statement is an outline of companys activities, operation and investment from a period of time. Information and data from financial statement reflect the financial situation and business operation of the company which is useful for investors and managers making decision and control. From the financial statement analysis, investors can obtain insight of the enterprise including strength and weakness and then advance the strength and diminish the weakness (Malhotra,2008). 5.1 Fundamental analysis used in company financial statements 5.1.1 Financial ratio Fundamental analysis focus on financial ratio which comes from balance sheet, income statement and statement of cash flows. From the financial ratio, managers can get the comparison of the company and other company in the same industry, topmost company in the industry and the condition of previous year of the same company. By using fundamental analysis, financial ratio is a clear way to describe the company position relative to against its peers and get the conclusion of strength and weakness and then make a future strategy to the company. Firstly, debtor turnover can reflect a firms activity. Specifically, turnover represents the inventory circulating rate. If the turnover is high, it means commodities sold quickly. In another word, the company activity is frequently (Wikipedia,2009). Secondly, current ratio can reflect the liquidity. As we all know, current ratio is equal to current assets over current liabilities. As a result, current ratio is significant relevance to liquidity be cause 1 percent increase of current ratio can cause more decrease in debt-equity ratio and debt-assets ratio (Toby,2007). Thirdly, gearing or leverage reflects financing. Therefore, change in leverage effect debt and stock so it demonstrate the return differences from different companies (Ozdagli,2009). 5.1.2 Global economics and environment In current society, global trade develops more quickly than the whole world GDP. In addition, the environment became more and more international too, so it means the firm should face more competitive challenge. As fundamental analysis, it focus on the whole state economy, interest rate and earning. When the amount of currency became reduced or the currency demand become increasing, fundamental analysis can research the forward decision and interest rate which have strengthening and weakening effect to the financial statements. Although foreign investments is effected by high interest rate which can improve the local currency (McDonald,2007). 5.2 Technical analysis use in company financial statements Owing to some problems which effect public value arisen in financial statements, investors prefer to use technical analysis verifying their attitude. Movement of price and volume can demonstrate the financial information by daily operation (Standfield, 2005). 5.2.1 Predict by historical data Technical analysis like a weather forecast which compare the past and present weather condition and predict whether need to bring umbrella if you want to go out. Actually, technical analysis predicts the trend to decide whether buy or sell (McDonald,2007). If the prediction would be accurate, some measurement should be taken during the technical analysis. For example, in order to foresee the trend of price, investors always random walk. The random walk model is known but its implication for technical analysis is hard to understand. Firstly, the price should constituent organized and last to the future. Secondly, investors use random walk model to predict the future trend. Specifically, the model can be describe,P means price and t means days. E()=0,E( During this model, the prediction price based on the current price . For one period prediction, = = +=. In addition, for two period, the formula is similar: = = +=+. Because of that, the error of prediction is var ((=, var (((=. So base d on the pattern, we can get a conclusion that var (=. From the model, the average of price may not be altered but the individual agreement must be random. In that condition, trend of future under technical analysis can be gainful. For instant, if the primary data shows a downtrend, then investors can adopt a short location until the trend became increased. After that, a long location takes place to the short one and make sure the development stable (Tomek and Querin,1984). 5.2.2 Differences and connection between technical analysis and fundamental analysis As mentioned above, the two approaches analyses are not total different. If a company use the mix analysis, fundamental analysis focus on the reason why price will change while technical analysis focus on when will the price change. As a result, it is the best way to integrate the two approaches. Therefore, if a fundamentalist look through technical analysis, some new discoveries such as new way to access the market or obtain the capital market share. It is resemble that technician use fundamental analysis to research the trade in market (Talati, 2002). Although there are some benefits to combine the two approaches, some limitations are existed. Technical analysis is good at control risk but it suitable for both short team and long term so that it is not applied in fundamental analysis sometimes which only use long term. In addition, fundamental trader can make decision depend on his own discretion while technical trader should rely on the investor or computerized design (Talati, 2002). 6. Conclusion In summary, both fundamental analysis and technical analysis are important to analyze company financial statement. Although there is some differences between them, the two approaches are not incompatible. Managers and investor could use the two approaches or use one of them depend on the market condition to optimize the profit of company.

Race Floating Signifier - 1549 Words

Analysis Response: Biology, Race, and Floating Signifiers In the video, Race: The Floating Signifier, Stuart Hall counters the thought that race is connected with the biological aspect. Rather than considering race as due to the biological make up of an individual, it is a collection of characteristics brought together that forms one s race. That is how Stuart Hall views race, as a floating signifier, something that is ever changing and not static. This paper will discuss the troubles of using biology/science to categorize a person, talk about a different way of thinking of race, and provide the confused case of race of Alexis Morrision, a physically white woman with the possibility of being considered black. Situational cases will also†¦show more content†¦Hall explains the ties of physical appearance from the biological idea to the classification of a person. Similarly, the Bucks family s illegitimacy and feeble-mindedness was thought of as biological and assumed that any offspring would be classified as illegitimate and feeble minded as well. There was later proof that neither Emma, Carrie, nor Vivian were feeble-minded, which tarnished the idea that their feeble-mindedness was the fault of genetics. It is just what is coupled with their category as being illegitimate children and thought to have passed down the line. In the film, Stuart Hall talks about how race is not a stagnant thing, meaning not the same thing where ever, whenever. It actually changes, depending on the time, the place, the people, and the situation. With the case of Alexis Morrision, she was considered black to some people and white to other people for different reasons. If she were in a different state, there might be a consensus on what race she was depending on the people in that state and their view of looking at race at that time. If she were in a different time period where the stereotypical attitudes of a white woman and black woman were switched from those stereotypes i n her time, would she be black or would she be judged by a different criteria? Her identification of race in the eyes of others will never be consistent and will continue to change depending on her location,Show MoreRelatedComparing Asian Americans During The 19th Century And The Turn Of The 20th Century1291 Words   |  6 Pageswhite society.†(79) Officials were agreeing and writing that Asian Americans were infecting the white race with syphilis. This was out of control that white government officials were writing that Asians were handing this disease to young white boys, babies, and to bachelors through prostitution. Los Angeles was not the city we think today, Los Angeles was originally being made to promote the white race. Not only that, they weren’t even considered â€Å"real Americans†. 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As the population grew a large surplus of crops allowed for further class distinction (example would be calpulli in Tenochtitlan). As theRead MoreA Dialogue Of Searching : Levinas And The Sexual Encounter2945 Words   |  12 Pagesdwelling† (1969, p. 153). One’s dwelling situates the perspective on an objective world and holds no sense of the self’s limits, as the elemental can become a consumable object of consciousness. It is as if the self holds the perspective of a free-floating consciousness. Levinas likened this to the Greek myth of Gyges, the one who sees and remains unseen. Levinas (1969) stated that this self-referential, unbounded existence does not cease until the encounter with the face of the Other, the subjectivity

International Marketing Report New Norcia Town

Question: Discuss about theInternational Marketing Reportfor New Norcia Town. Answer: Threats of New Norcia Town New Norcia is a monastic town of Western Australia. The threats of New Norcia are formulated in the field of marketing of the town into Singapore. It is based on the elements of marketing mix. The threats are as follows: New Norcia has a cultural heritage that has architecture of Spanish style. While marketing to Singapore about the cultural heritage of New Norcia, it can be a problem because the marketing trends of Australia do not match with that of Singapore. There are many places besides Singapore. Tourists of Singapore may not accept the way of marketing conducted by the government. Singapore itself is a tourist place (Chaney et al. 2012). Hence, marketing of a place in a tourist place cannot be getting in a desired result. Market research is required to gain a proper understanding of the techniques of the marketing trends followed in Singapore. The education system of the town is also renowned. If New Norcia markets them in the perspective of education, it can be a threat. Singapore is a town where many modern amenities are available. It includes education also. Apart from that, there is a possibility that Students of Singapore may avail their education from Singapore and other Asian and European countries (Gibson 2016). It is a big threat to the town of New Norcia town in the process of marketing. The marketing of New Norcia will face external threats from the European and other Asian countries regarding educational facilities. Europe and Asia are the homeland of tourists places as well as educational centres. The consumer trends are different in Australia from Singapore. Since the cultural heritage of New Norcia is different from that of Singapore, hence there is a possibility that the people of Singapore may not visit New Norcia. It can be considered as an external threat to the town. Tourist attraction from the Asian country is a tough thing for New Norcia due to difference in consumer trends. Nature of the consumers includes the behavioural pattern of the people of Singapore (MacLeod et al. 2014). The behavioural attributes in this case is a threat of low visit of tourist in New Norcia. The varieties of various tourist spots of Singapore are more in Singapore than that of New Norcia. The tourist attractions of Singapore are Night Safari, River Safari Singapore, Universal Studios Singapore, Singapore Zoo, Jurong Bird Park, Resorts World Sentosa, etc (Purwomarwanto et al. 2015). New Norcia on the other hand is a monastic town and has not have variety of tourist attractions that can attract people of Singapore and other parts besides Singapore. Hence, it is a threat that is faced by New Norcia in its marketing activities. References Chaney, Stephen, and Chris Ryan. "Analyzing the evolution of Singapore's World Gourmet Summit: An example of gastronomic tourism."International Journal of Hospitality Management31, no. 2 (2012): 309-318. Accessed by: https://www.researchgate.net/profile/Chris_Ryan2/publication/251547744_Analyzing_the_evolution_of_Singapore's_World_Gourmet_Summit_An_example_of_gastronomic_tourism/links/55f32d2408ae7a10cf88b73f.pdf Gibson, Neil. "Western Australian plant taxa not collected for more than 50 years."Nuytsia27 (2016). Accessed by https://florabase.dpaw.wa.gov.au/science/nuytsia/787.pdf MacLeod, Ian Donald, and Rinske Jantina Car. "Determining treatment priorities for ecclesiastical textiles using significance and conservation assessments."Journal of Cultural Heritage15, no. 6 (2014): 628-636. Accessed by: https://www.researchgate.net/profile/Ian_Macleod3/publication/259995515_Determining_treatment_priorities_for_ecclesiastical_textiles_using_significance_and_conservation_assessments/links/547d1c630cf285ad5b088a78.pdf Purwomarwanto, Yunitazari Laksmi, and Jayalakshmy Ramachandran. "Performance of tourism sector with regard to the global crisis-a comparative study between Indonesia, Malaysia and Singapore."The Journal of Developing Areas49, no. 4 (2015): 325-339. Accessed by: https://www.aabss.org.au/system/files/published/AABSS2014_234.pdf